The Mind Theater – How To Bring The Menu To LIFE
A highly effective Server brings the menu to life for customers to intrigue, compel & finally sell them the food or beverage before its prepared and comes out of the bar or kitchen area.
This process takes practice, personality and technique. “The Mind Theater” is probably the most successful tool and method that any wait staff can use to improve a guest’s experience, sell more products for the restaurant and raise the server’s gratuities.
Radio Stations use “The Mind Theater” to great impact here, the idea entails generating and sustaining a concept that captures the listener’s imagination so they truly believe what’s taking place despite the fact that it’s a farce created inside the studio. For instance, the DJ’s at Station WXYX have declared that they can play every record by every artist from A – Z. They are going into the darkish basement archives of the station, 3 stories below ground level to retrieve the records… you hear footsteps echoing down stairs, a creaky doorway opening followed by dust and dirt being blown off several ancient discs… before you know it, you are hearing a vintage phonograph being fired up, the turntable begins spinning and the record needle arranged down onto the aged 45 RPM with a squeak in the exhausted groove as the first song begins to play.
In this high-tech planet, none of this happened, yet you believed that it was true as you were hearing professional sound effects that brought the experience to life in your mind.
In a successful restaurant, Amazing Servers use “The Mind Theater” to make the meals or drink sound so delicious, the customer can actually See It, Smell It & Taste It before it happens to be delivered to the table.
This is achieved by knowing the menus inside out and the practiced capability to describe something and bring it alive. By “Rhapsodizing over the menu” and describing 2 options in glowing fine detail, a guest is going to be 1st intrigued by the description and then sold by their desire to have the item. Here’s where a server’s personality comes into the mix…
Often times when customers are seated at their table, they are swept up in conversation. To provide a memorable dining experience through The Mind Theatre, the server must first use their particular personality to immediately get the guest’s attention in order to educate, entertain and recommend what the guests will love.
A server’s personality tends to be the essential key to gaining the guest’s attention to be able to guide them on a captivating journey that is their dining experience. Effective usage of “The Mind Theater” increases a Server’s sales and gratuity dramatically.
Now get out there and start creating some delicious movies in customers heads!
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